I love how thick and glossy they are, filling my mailbox with the intoxicating scent of perfume and the promise of a lazy afternoon spent looking at candy-colored baubles and the freakishly static, almost meditative planes of Nicole Kidman's face.
But I hate how lazy and vapid they are, assuming that women don't appreciate real wit or sarcasm, pretending that we don't notice that they just publish the same fucking "Easy Summer Beauty" or "The No-Diet Diet" articles every single issue with different pictures, and assuming that if they run a single photo of a real woman or plus-sized model that it undoes all of the subtle "hate your body" messages they've been sending for decades.
Sometimes, though, they go beyond insulting.
To borrow a phrase from Tropic Thunder, sometimes they go full retard.
Allure, for example, features "insider's guides" in each issue that offer fashion, beauty, and social advice from experts. They mean well, but if you just read the headlines it's hilarious.
I took the liberty of imagining a literal explanation of one of this month's entries...
How To Wear A White Shirt
(adapted from the June 2010 Allure)
This guy must be a Cosmo girl.
- Go to closet; open it.
- Pick out a shirt (the item of clothing with no legs that isn't long enough to cover your ass) that is not red, orange, yellow, green, blue, indigo, violet, black, brown, pink, or any of the aforementioned colors in pastel. Also avoid prints. Pick something the color of clouds, only not rain clouds… or sunset-reflecting clouds. Hmm, that could get confusing. Ok, pick something the color of fresh fallen snow that has not been peed on.
- Does the shirt button up the front? In that case put your arms in the holes and then fasten all the buttons. If there are no buttons, stick your head in the top hole and your arms in the side holes and pull the front down over your chest and stomach.
- Oh, wait, do you have breasts? If so, reverse step 3 and put on a bra first. Since your shirt is white, your bra must be that fetching shade of beige that recalls a two day-old Band-Aid, or leftover flan, in order not to show through.
- Ta da! You’re done. Except for pants, which will be discussed in next month’s issue.